Media Writing – Crisis Response

KatelynMedia Writing, Portfolio

Crisis Response Press Release*Please note: I do not speak for the Walt Disney World brand or the Company. This is an entirely fictional scenario created for a school project and …

PR Campaign – Spotify Student

KatelynMarketing Strategy, Portfolio

For my PR & Promotions class, I was tasked with creating a product rollout campaign for any company of my choosing. This product could be a current product or brand new one. I chose to examine the popular music streaming platform, Spotify.

Web Design – Liberty PRSSA

KatelynBranding & Design, Liberty PRSSA, Portfolio

Creating Liberty PRSSA’s New WebsiteI joined Liberty’s PRSSA Chapter my sophomore year after hearing about it from my journalism professor. It truly became one of the greatest things I did …

Photography – Bridal Shower Event Photography

KatelynPhotography, Portfolio

My Best Friend’s Bridal ShowerMy best friend was getting married during the summer of 2021, and as part of my gift to her, I offered to take photos at her …

Pineland Farms Dairy Company Integrated Marketing Communications Campaign cover

Marketing Strategy – Pineland Farms Dairy Company

KatelynMarketing Strategy, Portfolio

Integrated Marketing Communications CampaignFor my strategic communication class, our semester-long project involved creating an integrated marketing communications campaign for a company of our choice. I had recently accepted an internship …

Liberty Public Relations Student Society of America PRess On Newsletter header

Email Marketing – Liberty PRSSA

KatelynLiberty PRSSA, Marketing Strategy, Portfolio

MailChimp NewsletterThis is a sample newsletter I put together in MailChimp for Liberty Public Relations Student Society of America while I served as the Director of Communications and Finance. I …