Media Writing – Crisis Response

KatelynMedia Writing, Portfolio

Crisis Response Press Release *Please note: I do not speak for the Walt Disney World brand or the Company. This is an entirely fictional scenario created for a school project …

PR Campaign – Spotify Student

KatelynMarketing Strategy, Portfolio

For my PR & Promotions class, I was tasked with creating a product rollout campaign for any company of my choosing. This product could be a current product or brand new one. I chose to examine the popular music streaming platform, Spotify.

Web Design – Liberty PRSSA

KatelynBranding & Design, Liberty PRSSA, Portfolio

Creating Liberty PRSSA’s New Website I joined Liberty’s PRSSA Chapter my sophomore year after hearing about it from my journalism professor. It truly became one of the greatest things I …

Photography – Bridal Shower Event Photography

KatelynPhotography, Portfolio

My Best Friend’s Bridal Shower My best friend was getting married during the summer of 2021, and as part of my gift to her, I offered to take photos at …

Pineland Farms Dairy Company Integrated Marketing Communications Campaign cover

Marketing Strategy – Pineland Farms Dairy Company

KatelynMarketing Strategy, Portfolio

Integrated Marketing Communications Campaign For my strategic communication class, our semester-long project involved creating an integrated marketing communications campaign for a company of our choice. I had recently accepted an …

Liberty Public Relations Student Society of America PRess On Newsletter header

Email Marketing – Liberty PRSSA

KatelynLiberty PRSSA, Marketing Strategy, Portfolio

MailChimp Newsletter This is a sample newsletter I put together in MailChimp for Liberty Public Relations Student Society of America while I served as the Director of Communications and Finance. …