PR Campaign – Spotify Student

KatelynMarketing Strategy, Portfolio

For my PR & Promotions class, I was tasked with creating a product rollout campaign for any company of my choosing. This product could be a current product or brand new one. I chose to examine the popular music streaming platform, Spotify.

Photography for Social Media

KatelynMarketing Strategy, Photography, Portfolio

Many of my photography projects have been used in social media, whether for my personal portfolio or for the organizations I worked with. Below are two examples of posts I …

Pineland Farms Dairy Company Integrated Marketing Communications Campaign cover

Marketing Strategy – Pineland Farms Dairy Company

KatelynMarketing Strategy, Portfolio

Integrated Marketing Communications CampaignFor my strategic communication class, our semester-long project involved creating an integrated marketing communications campaign for a company of our choice. I had recently accepted an internship …

Liberty Public Relations Student Society of America PRess On Newsletter header

Email Marketing – Liberty PRSSA

KatelynLiberty PRSSA, Marketing Strategy, Portfolio

MailChimp NewsletterThis is a sample newsletter I put together in MailChimp for Liberty Public Relations Student Society of America while I served as the Director of Communications and Finance. I …